Rivals.com partners with Yahoo! Sports
Rumored for months Yahoo gobbles up Rivals.com for a reported $100 million.
Partnering with Yahoo! will help us build the next generation of Rivals’ products and services for hardcore and casual sports fans, and allow us to reach an entirely new fan base (after all, Yahoo! is the most-visited site on the Internet).
Yahoo Buying a High School and College Sports Network (NYT)
The move is intended to bolster Yahoo’s position as an online destination for sports fans, where it competes with ESPN.com, Foxsports. com and others.
(via DigiSpo by Joel Price)In sports, Yahoo ranked second, with 15 million visitors, to ESPN.com’s 17.5 million visitors in May, according to comScore, a Web audience measuring firm, but its audience is growing at more than twice the rate than that of ESPN.com.
