“ Although it’s early days, signs of an (eventually) thriving mobile advertising market are on the horizon, according to Paul Burns, Director IPTV, Mobile, Broadband at Sympatico MSN at Vidfest’s parallel event, Convergence 2008. To defend his position he ticked off:
Ten (Encouraging) Trends in Mobile Media
1. Better devices
2. Faster networks speeds
3. Cheaper mobile data plans
4. Increased mobile web traffic
5. Advertiser demand is increasing
6. Mobile media is ramping up significantly
7. Mobile advertising is now possible via text, display or video
8. Carriers are open to new revenue models
9. Mobile data plans are beginning to be subsidized by advertising (via data credits)
10. International markets are showing the way Paul Burns, Director IPTV, Mobile, Broadband at Sympatico MSN
Ten (Encouraging) Trends in Mobile Media
1. Better devices
2. Faster networks speeds
3. Cheaper mobile data plans
4. Increased mobile web traffic
5. Advertiser demand is increasing
6. Mobile media is ramping up significantly
7. Mobile advertising is now possible via text, display or video
8. Carriers are open to new revenue models
9. Mobile data plans are beginning to be subsidized by advertising (via data credits)
10. International markets are showing the way Paul Burns, Director IPTV, Mobile, Broadband at Sympatico MSN
