“ Speaking of fans who tweet, blog or use anything with status updates, how does the NFL’s embrace of Twitter jibe with trying to control use during games? Just fine, says the NFL’s Brian McCarthy, in response to reports that the league wants to keep fans from tweeting at all during games or from doing anything descriptive. “What we’re talking about is play by play. We’ve already had a couple of dozen games and this hasn’t been an issue. It won’t be.” He sees Twitter as the digital equivalent of a sports bar, where patrons comment about plays but would look askance at someone doing yard-by-yard play-by-play. He estimates the equivalent on Twitter would be about 55 tweets an hour, not something most users want.
NFL.com 2009: When Control Freaks Meet Twitter | paidContent
