“ Social media is a compliment to sports. While it presents a few new challenges, the opportunities are abundant and everyone from the athlete on the field to the network executive can reap the rewards. Now is the time to make your product the best it can be, to let fans, players, and broadcast talent own their opinions and game experiences, and combine the pristine content with the off-the-cuff variety to engage fans like never before.
Sports and Social Media: Where Opportunity and Fear Collide
